ZangBeZang's marketing platform has five key components:

1. The Digital Persona

The heart of ZangBeZang's proposition is the ability to create a 'Digital Persona' – the aggregate of information that defines individual consumer's characteristics, interests, activities, habits and transactions. A deeper understanding of the consumer is key to successful future engagement in a digital world where consumers are exposed to multiple brands, propositions, offers and messages.

The ZangBeZang platform collates multiple sources of data are drawn from the brand's existing customer systems – for mobile Operators this would including calling data, billing data, PIM data and CRM – and integrated with the consumer's own digital behaviour – their social interactions, contact data, events and activities and transactional data – to create the 'Digital Persona'. Through ZangBeZang's accessible marketing dashboard, marketers can use the intelligence within the platform to analyse, segment and target customers, zooming in from millions to a single individual consumer.

2. Utility Apps

ZangBeZang offers range of valuable utility applications including unified social network contacts, unified calendar and unified messaging that establishes a new digital interface and channel to the user.

Distribution of the apps to your consumer or small business customers not only offers added value but enables you to offer personalised and contextualised recommendations, advertising and commerce based on the precise profile of the customer.

Usage data from the applications is channelled back into the digital persona, continually increasing the future relevance of new propositions and offers.

3. The Marketing Dashboard

The ability to precisely target is nothing without an equally capable ability to execute. ZangBeZang's intelligence is matched with the capability for instant and automated marketing execution. Using a range of loyalty, recommendation and promotional tools applied to the Digital Persona, clients can enhance the design and take-up of their core product and service propositions, increasing their relevance and differentiating them from existing competition as well as extending their proposition to offer value-added digital services and applications.

The dashboard enables the marketing team to directly analyse and segment the Digital Persona, plan, create and execute marketing and sales actions and monitor and assess performance against events or against the individual or group targeted.

4. Flexible APIs

Once established, clients will quickly move beyond their initial ideas of how to maximise the loyalty and revenue-generating potential of ZangBeZang. From aggregating new sources of data, to developing new applications, giving third party app developers intelligent access to the customer or introducing commerce affiliates, our platform incorporates a wide range of extensible APIs to provide the flexibility and growth potential required to fit the client's strategy, circumstances and potential.

5. Robust Platform

ZangBeZang's capabilities are built on a robust, industrial strength database platform, managing the inbound customer data and enabling the marketing execution. The platform has an open standards, component-based, architecture and can be deployed within a client environment or remotely as required.

The platform is designed to easily integrate with existing customer systems as well as communicate with web-based or app-based services. A programme of continual development will ensure the platform maintains its leading-edge status in data intelligence and execution.

Professional Services

The key components are put together by ZangBeZang's professional services team. Structured to support clients in assessing, testing, piloting, launching and embedding ZangBeZang, the professional services team have a library of established processes and practices to ensure smooth implementation.

In addition to the classic support services, the Professional Services team can offer marketing and customer engagement expertise to ensure the client team maximises the power of ZangBeZang for their business and their customers.