Marginalisation?

It seems like half the world thinks Google and Apple will completely marginalise mobile operators, giving them little to fight for in a world becoming more digital by the second.

Not So Fast

We believe mobile operators have an important role to play. They have 4.3 billion customer contracts globally – where consumers and businesses pay them real money for their services. They are the primary channel for the growing population of smartphones. They have access to rich data about their customer and the use of their most cherished possessions – their mobile.

Whilst the market value of applications and mobile content is still largely unquantified in comparison to access revenues, value added services drive the adoption of mobile internet access, improves loyalty and reduces churn in addition contributing to ARPU via services revenues and 3rd party commissions.

Transforming Your Role

Research indicates the majority of mobile operators are seeking to become either a full service provider – providing content, applications and other digital services - or a 'service enabler', exploiting their contractual relationship with their customers, the billing relationship, their payment mechanisms, channels, user data and other assets to facilitate the contact with third parties, adding value to the consumer and commercial partner.

If operators choose anything other than a bit-pipe player role, they will need a core enabling platform, digital channels, digital competencies and a broader understanding and connection with their consumer customers to make their services – or their third party partner services – effective.

ZangBeZang can provide that platform. We can provide it quickly and on a modular format to enable you to learn as you implement and develop a long term strategy to secure your market position and drive new revenues.