Do you stand out?

In a crowded online media and commerce world, relevance must be the primary value for any organisations, big or small, engaging with customers. Does your proposition meet and anticipate the needs of your customers? Do they relate to it and understand its value? Does your message stand out in the crowd? Do they engage with you? Is it good enough for them to recommend to their friends?

Strongest Form of Marketing

Personal recommendation is the strongest form of marketing as the recommender knows the person their recommending to. They know where they are, what they’re doing, why they might like or need the service they’re recommending and how they’d use it. For brands to be successful in a crowded marketplace, they need to aspire to developing a similar level of understanding about their customers.

The Digital Profile – A ‘Persona’

As consumers spend more of their lives online, the need to integrate the digital footprint of the consumer with the data generated within the client’s business is essential.

Mobile Operators have extensive data on communications, internet access and location but coupling that with social data, contacts data and calendaring provides a more precise and dynamic snapshot of a customers needs and wants.

The digital profile – or Digital Persona is at the very heart of ZangBeZang. Captuing a picture of the customer, enriching it with a variety of data sources and constantly building the picture through capturing ongoing actions is the core process within the platform.

Benefits of the ‘Digital Persona’

An accurate and self-building Digital Persona allows:

• Precise targeting of personalised recommendations and offers

 

• Context, community and time-based triggering of commerce propositions

 

• Natural encouragement of loyalty through increased value

 

• Selection of the right channel by the brand, operator & consumer