ZangBeZang, through the Unity One proposition offers a unique opportunity to transform an Operator’s marketing capabilities, increase value to all stakeholders and drive revenue and customer retention. Unity One has been developed to create a sustainable long term platform that matches the needs of the customer, the dynamic movement of the digital culture and business and the objectives of the operator.

Version 1.0 has been created to demonstrate the capabilities of Unity One and provide the basis on which a Network Operator’s launch version is specified. The Unity One proposition is then rolled out in stages to match the Operator’s objectives and match the changes in culture and skills that it will drive.Even after launch, through the end to end vision and extensive suite of APIs across the platform, Unity one has the inherent flexibility to grow and evolve to meet the changing needs and demands of the Network Operator, their customers and their market.

ZangBeZang is a business of Key Criteria Connect Limited. KeyCriteria Group has been in operation since 2000 and launched its business by developing mobile games and applications. The business has a thriving Games division as well as an innovative product for Telecommunications Operators within the branded ZangBeZang eco-system. Each division has its own vision, market and philosophy for unlocking the potential of technology.