While the Unity One Ecosystem comprises  a number of modules, each one is not only connected and integrated, but interwoven with all the other modules. This interwoven aspect of the platform allows for synergies in terms of customer experience and benefits. It also means the ecosystem can use data gained over time from customer behaviour and responsiveness to enhance the digital persona and deliver increasingly effective marketing execution.

• Pre-Integrated But Not Closed: The MNO does not have to expend resources integrating each of the various modules. However, the platform is open and extendable.
• Positive Feedback Loop: Unity One gathers information as users engage with the applications and respond to advertising loyalty and commerce. This data is then fed back to the digital persona and can be used to increase the effectiveness of marketing efforts.