The Unity One Platform is a dynamic and data driven platform. As data previously unavailable to Mobile Network Operators constantly updates, Unity One constantly reflects this new data every 24 hours. So the MNO always has a current picture of the customer reflecting any data changes.

• Automated Segment Maintenance: The MNO Marketing team doesn’t have to constantly maintain the segments, Unity One does this automatically.
• Data Adaptation, De-duplication, Cleansing: Data is brought into a common format; duplicates and anomalies are removed .
• MNO data is always up to date: The MNO has up-to-date data that would require countless market researchers performing daily surveys to achieve the equivalent.
• Automated marketing programs: This dynamic updating of data enables the MNO to execute automated, advertising, commerce and loyalty strategies through the marketing dashboard.