Unity One is an Extendable Platform. It provides the MNO with a framework to build on the platform and over time expand it’s functionality, features and consequently, it’s consumer benefits.

• ‘Real’ Social Data: Unity One provides the MNO with social data beyond demographic and lifestyle information such as personal preferences, interests, future plans, all in a social context.
• Marketing Dashboard Access: This expanded pool of data is easily available by the MNO via the marketing dashboard.
• Customer Care Dashboard: Provides access to the individual customer information to provide enhanced levels of relevant service.
• Data Analysis: The digital persona data can be analysed. MNOs can run reports and analyse their customers in ways that give views of their customer base that were previously unavailable.