With relevance as a central ethos to the Unity One proposition,  ZangBeZang's revolutionary platform empowers operators to metamorphose from businesses that merely provide telecoms related products like voice, text, data and value added services, into businesses that can provide literally any product or service to the end consumer in a convenient and efficient way. The potential for relatively seamless business diversification and the associated revenues and profits are substantial.

Unity One’s marketing philosophy is to add value across the whole spectrum of Network Operator objectives. Digital channels can be used to generate new business within the existing mobile portfolio through effective targeting and advertising, whilst the customer insight derived through Network Operator data within Unity Platform can contribute towards the targeting and relevance of new affiliate and advertiser products.

Unity One Loyalty, Unity One Advertising and Unity One Commerce operate as distinct but intertwined modules, providing the mobile network operator benefits in line with objectives as follows:

Increased Customer Satisfaction. With operators now able to deliver tailored offerings, customers will find real value in the easy access to useful products. Operators can anticipate customers’ needs and deliver relevant offerings. e.g. If it is known through social data that a customer has a forthcoming trip to New York, a link to purchase a New York tourist app could be inserted in their unified calendar on the day of travel.

Increased Customer Loyalty & Commitment. Through a tangible rewards scheme, customer will find value in their relationship with their operator and are therefore less likely to churn. Operators can incentivise customer commitment through these tangible rewards and further reduce the likelihood of churn. All of this has a positive impact on the significant cost to operators of losing customers and acquiring replacements.

Drive Revenues from Operator Product Portfolio. Knowledge previously unavailable to the operators can now allow them to better target customers with products and services from their own portfolio. Professional social networking data may indicate that a prepaid user is in transition from study to beginning a professional career. This knowledge can allow the operator to target the customer with a pay monthly contract or new handset for example.

Drive Revenues from Third Party Product Portfolio. Third party companies’ products can also be advertised, sold and incorporated into the loyalty program through Unity One in such a tailored and precise manner by capitalising on the Digital Persona data. This opens up multiple revenue opportunities for the operator as companies look for advertising and commerce strategies with highest possible conversion rates. For instance if a SIM only customer is known to be a gamer from his social data, the opportunity to advertise, sell and incentivise with gaming apps will attract these companies and operators can benefit from a share of revenue or advertising expenditure.

All Loyalty, Advertising and Commerce strategies are delivered through the various feature sets contained within the Unity One platform and are created, edited and executed via the marketing dashboard.