My Page

My Page is a ‘personal dashboard’ for consumers using the Unity application suite. In an increasingly social and relationship-driven medium, trust between the brand and the consumer is becoming a defining characteristic of a successful relationship. The use of personal information – essential in creating valuable digital propositions - and the level of the consumer’s perceived and actual transparency and control of their information will form the basis of that trusting relationship. Abuse it and trust will disappear, cherish it and the relationship can grow.

‘My Page’, a digital consumer dashboard that provides consumers with:

Dashboard screens for Loyalty, Offers, Life Log, Profiles and Questionnaire
A view of the information they are unifying:
Ultimately, a view of the information Network Operators are using to their benefit
The benefits they have accumulated as a result of that data usage
Their preferences, likes and dislikes

Benefits to the Operator

Improves the overall relationship with the customer, specifically their perceptions of trust in the Operator as a supplier
Provides a focal point and dedicated view and control of the loyalty programme, promoting its value and benefit to the consumer
Provides a launch point for further service adoption
My Page and settings creates a transparent view of the information being fed into the Digital Persona from other Unity Applications

Benefits to the Consumer

Provides transparency of personal data held about them by the Operator and data they are holding within the Unity Apps – all in one place
Delivers perceived control over the relationship with the Operator – important as the Operator broadens their relationship through more digital services
Visibility of loyalty program: view points, reward options and redeem rewards
Enables user to drive more value from the relationship with the operator