ZangBeZang has created a revolutionary marketing platform that allows mobile operators to compete with over-the-top providers and transform their per consumer marketing capability. The platform has interworking components of loyalty, advertising and commerce all driven by an advanced profile generated by the platform. This drives revenue and customer retention, enables advertising companies to effectively target consumers on an individual basis while adding value to the end consumer through the delivery of relevant marketing offerings via value added consumer applications. The interworking of all these elements through a single platform is unique and disruptive.