ZangBeZang has developed a revolutionary marketing platform called Unity One. Our solution empowers mobile operators to gain an enriched, personalised relationship with each individual customer and avoid marginalisation in the competition for customer engagement.

Powerful customer insight is given by a unique, aggregated view of each customer, called a Digital Persona, beyond where both operators and non-operator competitors can reach today. It is created by converging historical mobile operator data with contextual personal and social data. With this richness and depth of data for each customer, ZangBeZang enables the operators to deliver bespoke customer offerings which will be genuinely valued by the customer in the form of precisely targeted Loyalty, Advertising and Commerce. The channel for delivering these automated digital marketing strategies to the customer is the Unity Application – a compelling, innovative suite of always-on, everyday use functions that will, in themselves add significant value to the customer and prove and indispensable part of their digital lives.

The Unity One ecosystem itself comprises a number of pre-integrated, co-operating platform capabilities and consumer applications together with extensive flexibility points to support operator systems integration and bespoke application development. These capabilities and applications are provided through the Unity Platform and its associated Unity Applications suite. Unity One is a fully connected, end-to-end ecosystem. This is in contrast to a common operator scenario where a myriad of disparate solutions from a number of different companies are deployed to achieve a range of objectives. The costs, resources and time required to manage these solutions and to have them function in an integrated way are exceptionally high. Operators are now in a position to benefit from the synergies that can be derived from a connected and intercoupled ecosystem.

Also known as the 'Bit-Pipe' or 'Dumb-Pipe' problem, the marginalisation of operators poses a major threat to operators' revenues and profitability. Internet players like Google, Apple and Facebook have been very successful in engaging customers using mobile operators' connections. These over-the-top companies have monetised the customer relationship very effectively, built their brands and grown to become very profitable companies with significant revenues and market valuations. Meanwhile the mobile operators' role has been merely to provide the pipe for these OTTs to enjoy a lucrative relationship with the customer. As long as the operators remain marginalised, they will forego the opportunity to build revenues through a rich customer relationship.