At the heart of the Unity One platform is the Digital Persona - a complete and powerful customer view for each individual customer, derived from converging historical mobile data with contextual personal & social data to deliver meaningful, real-time and actionable insights. This results in better customer value and satisfaction from the use of targeted insight into their needs and the delivery of valued products, services and recommendations with ultimate levels of precision.

The ‘Digital Persona’ is created when the user registers to use the Unity Applications and is the aggregate of information that defines each individual consumer’s characteristics, interests, activities, habits and transactions across the operator, social network and mobile device domains. Unity One can draw from around 600 different executable pieces of user data to give a deeper unified understanding of each consumer singularly. This is important to successful future engagement in a digital world where consumers are exposed to social network fragmentation, multiple brands, propositions, offers and messages and where the relevance of products, services and marketing communications is the currency.

Benefits

To the operator:

• Deeper and Unified insight into customers needs and wants
• Significant improvement in the ability to target specific customers and segments through multiple channels
• Increased value with third party partners, affiliates and developers
• Identification of monetisable consumer segments, e.g.: high networkers, early adopters, socialites, likely churners, highly mobiles, multiple SIM users and many more

To the consumer:

• Better value and satisfaction from the use targeted insight into their needs across product development, product propositions and valuable recommendations