Unified Contacts is a centralised address book providing the user with a single, enriched contact list, unifying contacts from a range of diverse services, applications, devices and tools commonly used by consumers. Data-sources include online accounts (e.g. Google) and social networks (e.g. Facebook, LinkedIn). Contacts are invariably spread over different address books and when data is changed, they become out of sync, which is especially inconvenient when the contacts are used frequently. When new friends are added to social networks such as Facebook, LinkedIn or when new contacts are saved on the customer’s mobile, Unified Contacts will automatically update with the new or amended details. When friends change their own personal profiles on social services, Unified contacts will also automatically make the changes to the customer’s contacts, removing the need for the customer to manage and maintain information across multiple address books.

In line with the dynamic philosophy of ZangBeZang, Unified Contacts will operate in the background on an always-on format to increase value to the customer by monitoring any changes to contacts. Unified contacts is accessible via the mobile and PC, wherever it is required by the consumer.

Benefits

To the operator:

• As a frequently used interface, Unified Contacts offers a regular, branded reminder of the value being delivered to the customer
• Access to contact data across all address books and networks is a rich source of a consumer's personal data. Contacts provide raw customer data on contacts but also intelligence on the social intensity and mobility of the customer. Contacts data is fed into the customer’s Digital Persona.
• Unified Contacts is channel for individually targeted advertising from the Network Operator, based around enriching and simplifying social interactions.

To the consumer:

• The convenience of having all contacts in one place but available through multiple interfaces
• Save time and convenience of having information automatically updated
• The ability to simply edit, add or delete contacts in one place
• The security of having contacts stored remotely so they can't get lost
• Empowered with a valuable social tool through the search functionality enabling them to view contacts with similar interests.
• Users can earn loyalty points from registration and usage of the application (based on the Operator proposition)
• Users will be presented with relevant advertising, which has value as it relates to their interests and activities

Unified Inbox

For today’s digital customers, communication occurs across many different platforms and services and is increasingly becoming difficult to organize and manage, when communications are more immediate and frequent. Even messages converging at the mobile phone can be disconnected as there are differing applications available to access SMS, MMS, pushed e-mails, voice-mails and calling information. Unified inbox aims to unify, enrich and improve the management of personal communications.

Unified Inbox is a centralised ‘communications journal’, bringing together inbound messages from online social networks, email accounts and the mobile phone into one Network Operator-provided place to create a transparent and unified list of a consumer’s digital communications. Related messages and conversations can be tracked across platforms, mediums and services, truly unifying the view and management of all communications, not just a single format such as email.

Benefits

To the operator:

• Places the Operator at the centre of their subscribers’ social interactions
• As a frequently used interface, the application offers a regular, branded reminder of the value being delivered to the customer by the Operator
• Access to messaging data across all network services is a rich source of a consumer’s personal data – in providing context (message content) and supplementing the Inbox data provided in Unified inbox. Inbox data is fed into the customer’s Digital Persona.
• Unified Inbox is a channel for individually targeted advertising from the Network Operator
• Increases customer communication & data traffic through the ease of access to messages and response

To the consumer:

• Simplifies users life through valuable unification and organisation of a normally disparate and traditionally disconnected area
• Provides an engaging, visible and instant social experience
• Facilitates the user to prioritise communications across multiple media
• Users can earn loyalty points from registration and usage of the application (based on the Operator proposition)
• Adds value to the user experience through the addition of relevant promotional messages

Unified Calendar

Unified Calendar collects all of a consumer’s social network, webmail & mobile events into a single diary allowing the consumer to see his calendars, both from different sources and in one event list. The application helps users to organize their digital and physical lives, triggered by and triggering communications, enhancing the role the Operator plays in the consumer’s life. The benefit of a single, unified view across all network services has real value to the consumer in terms of convenience, time saving and ease of use. Unified Calendar dynamically updates new and changed information from all these sources into the single interface. Whilst consumers perceive they are in control of their diary, the issue of invitations and alerts by others from social networks and being placed in different diaries creates inconsistency and confusion.

The calendar integrates with other Unity Applications. For example, the contact details associated with people involved in a scheduled event or appointment are attached to the event to save multiple application lookup.

Benefits

To the operator:

• Places the Operator at the centre of their subscribers’ social activities
• As a frequently used interface, the application offers a regular, branded reminder of the value being delivered to the customer
• Improves customer satisfaction
• Access to calendaring data – events, contacts, context and time, is a rich source of personal consumer data – in providing context and supplementing the contact data provided in Unified Contacts, Calendar data is fed into the customer’s Digital Persona
• Unified Calendar is a channel for individually targeted advertising from the Network Operator
• Increases customer communication & data traffic through the ease of communications around the user’s life and events

To the consumer:

• Simple visualisation of calendar and time allocation enabling ‘at a glance’ understanding of commitments and activities
• Consolidated events from distributed calendars eliminating missed commitments and activities
• Visible and instant social experience – enhancing the social use of the web and mobile phones
• Links to other applications and facilitates communications from a ‘context’ – calendar event
• Users can earn loyalty points from registration and usage of the application (based on the Operator proposition)
• Adds value to the user experience through the addition of relevant promotional messages around days, time and occasions

My Page

My Page is a ‘personal dashboard’ for consumers using the Unity application suite. In an increasingly social and relationship-driven medium, trust between the brand and the consumer is becoming a defining characteristic of a successful relationship. The use of personal information – essential in creating valuable digital propositions - and the level of the consumer’s perceived and actual transparency and control of their information will form the basis of that trusting relationship. Abuse it and trust will disappear, cherish it and the relationship can grow.

‘My Page’, a digital consumer dashboard that provides consumers with:

• Dashboard screens for Loyalty, Offers, Life Log, Profiles and Questionnaire
• A view of the information they are unifying:
• Ultimately, a view of the information Network Operators are using to their benefit
• The benefits they have accumulated as a result of that data usage
• Their preferences, likes and dislikes

Benefits

To the operator:

• Improves the overall relationship with the customer, specifically their perceptions of trust in the Operator as a supplier
• Provides a focal point and dedicated view and control of the loyalty programme, promoting its value and benefit to the consumer
• Provides a launch point for further service adoption
• My Page and settings creates a transparent view of the information being fed into the Digital Persona from other Unity Applications

To the consumer:

• Provides transparency of personal data held about them by the Operator and data they are holding within the Unity Apps – all in one place
• Delivers perceived control over the relationship with the Operator – important as the Operator broadens their relationship through more digital services
• Visibility of loyalty program: view points, reward options and redeem rewards
• Enables user to drive more value from the relationship with the operator