Unified Contacts

Unified Contacts is a centralised address book providing the user with a single, enriched contact list, unifying contacts from a range of diverse services, applications, devices and tools commonly used by consumers. Data-sources include online accounts (e.g. Google) and social networks (e.g. Facebook, LinkedIn). Contacts are invariably spread over different address books and when data is changed, they become out of sync, which is especially inconvenient when the contacts are used frequently. When new friends are added to social networks such as Facebook, LinkedIn or when new contacts are saved on the customer’s mobile, Unified Contacts will automatically update with the new or amended details. When friends change their own personal profiles on social services, Unified contacts will also automatically make the changes to the customer’s contacts, removing the need for the customer to manage and maintain information across multiple address books.

In line with the dynamic philosophy of ZangBeZang, Unified Contacts will operate in the background on an always-on format to increase value to the customer by monitoring any changes to contacts. Unified contacts is accessible via the mobile and PC, wherever it is required by the consumer.

Benefits to the Operator

  • As a frequently used interface, Unified Contacts offers a regular, branded reminder of the value being delivered to the customer
  • Access to contact data across all address books and networks is a rich source of a consumer's personal data. Contacts provide raw customer data on contacts but also intelligence on the social intensity and mobility of the customer. Contacts data is fed into the customer’s Digital Persona.
  • Unified Contacts is channel for individually targeted advertising from the Network Operator, based around enriching and simplifying social interactions.

Benefits to the Consumer

  • The convenience of having all contacts in one place but available through multiple interfaces
  • Save time and convenience of having information automatically updated
  • The ability to simply edit, add or delete contacts in one place
  • The security of having contacts stored remotely so they can't get lost
  • Empowered with a valuable social tool through the search functionality enabling them to view contacts with similar interests.
  • Users can earn loyalty points from registration and usage of the application (based on the Operator proposition)
  • Users will be presented with relevant advertising, which has value as it relates to their interests and activities