Unified Inbox

For today’s digital customers, communication occurs across many different platforms and services and is increasingly becoming difficult to organize and manage, when communications are more immediate and frequent. Even messages converging at the mobile phone can be disconnected as there are differing applications available to access SMS, MMS, pushed e-mails, voice-mails and calling information. Unified inbox aims to unify, enrich and improve the management of personal communications.

Unified Inbox is a centralised ‘communications journal’, bringing together inbound messages from online social networks, email accounts and the mobile phone into one Network Operator-provided place to create a transparent and unified list of a consumer’s digital communications. Related messages and conversations can be tracked across platforms, mediums and services, truly unifying the view and management of all communications, not just a single format such as email.

Benefits to the Operator

Places the Operator at the centre of their subscribers’ social interactions
As a frequently used interface, the application offers a regular, branded reminder of the value being delivered to the customer by the Operator
Access to messaging data across all network services is a rich source of a consumer’s personal data – in providing context (message content) and supplementing the Inbox data provided in Unified inbox. Inbox data is fed into the customer’s Digital Persona.
Unified Inbox is a channel for individually targeted advertising from the Network Operator
Increases customer communication & data traffic through the ease of access to messages and response

Benefits to the Consumer

Simplifies users life through valuable unification and organisation of a normally disparate and traditionally disconnected area
Provides an engaging, visible and instant social experience
Facilitates the user to prioritise communications across multiple media
Users can earn loyalty points from registration and usage of the application (based on the Operator proposition)
Adds value to the user experience through the addition of relevant promotional messages